It’s nice to see a company going back to the core of manufacturing. Nearly every consumer product these days is wrapped in plastic, but what most (non-machining) people don’t realize is their plastic gizmo had its start in a CNC machining center in the form of an injection mold.
One prominent company is skipping the ever-present injection molding process and embracing a full CNC enclosure for their product lines. Apple.
The good machining stuff starts at 2:29. Though he is a designer, Mr. Ive understands the issue that every machinist already knows… It’s not about how to make the part, it’s about how to hold it (4:10).