As reported at the recent IMTS 2010, Kennametal debuted an interactive catalog app for the iPad® platform. Users can conveniently download any and all of Kennametal’s numerous product catalogs and review products and specifications, request quotes, view engineering drawings or videos, or contact technical support for more information.
Now this app is available for download through iTunes® at no cost. “Whether it’s for accessing product information, seeking expert help, or just communing with fellow users and fans, we want to be sure people are accessing the Kennametal information they want in the way they want to get to it,” says Jennifer Altimore, site content manager at Kennametal. “Estimates of iTunes® users number in the hundreds of millions, and they’re downloading an ever-growing range of content. It’s game-changing when you realize Kennametal is among the first to recognize that engineers, machinists, and other experts who want the latest and most exact technical information also watch videos and listen to music .”
While social media efforts are still relatively recent at the company, Kennametal groups have already formed on Facebook® and LinkedIn® (search Kennametal Inc. on both), followers are following Twitter® feeds (@Kennametal_Inc), and a video library is growing on YouTube® (search Kennametal Solutions). “We’ll continue to experiment a lot, and as the audience grows, we’ll be measuring the response and engaging the audience with the resources they want,” Altimore adds.